Google Fi's new "unlimited" plan is an admission of defeat for the upstart MVNO

Google announced a new "unlimited" plan for its Fi cellular service this morning, and on paper, it's an improvement in most ways over the company's current pricing model for heavy duty users. Data caps have been increased to 22GB before throttling, while pricing for individuals has been lowered to $70 per month (previously, Fi maxed out at $80/mo for individual users). The catch is that it's $70 per month, full stop — Fi's dynamic pricing doesn't apply to unlimited subscribers.

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Google Fi's new "unlimited" plan is an admission of defeat for the upstart MVNO was written by the awesome team at Android Police.

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