Google wants to create new 'Privacy Sandbox' standards for online advertising and browsers - BloggerPaggy

Friday 23 August 2019

Google wants to create new 'Privacy Sandbox' standards for online advertising and browsers

There's a very delicate balance when it comes to targeted advertising and violating user privacy — some folks even think it isn't possible to have both at all — but Google would like to establish a new set of standards for browsers that can allow the former without too much concern about the latter. The company is calling this initiative "Privacy Sandbox," and the company hopes it might help prevent privacy-violating workarounds like so-called "fingerprinting."

The new Privacy Sandbox is predicated on the fact that blanket blocking of cookies hasn't helped user privacy.

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Google wants to create new 'Privacy Sandbox' standards for online advertising and browsers was written by the awesome team at Android Police.



from Android Police – Android news, reviews, apps, games, phones, tablets http://bit.ly/2KQz0lm

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