RED is the latest company to learn making a smartphone is very, very hard

In a forum post on his personal fan worship portal H4Vuser.net yesterday, RED founder and CEO Jim Jannard all but declared the company's first smartphone, the RED Hydrogen One, a failure. Well, it wasn't that RED failed (of course not!), it was that someone else failed RED. Specifically, its ODM (original design manufacturer).

Without getting too mucked up in smartphone business jargon, an ODM is basically a full-service design and firmware support company.

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RED is the latest company to learn making a smartphone is very, very hard was written by the awesome team at Android Police.

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